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L. A. Pomeroy - Equestrian Media Services

Behind every great equestrian business is a great horse story... What's yours?


My great story? Swapping T-shirts with German Gold medalist Klaus Balkenhol at the 1996 Olympics

This site  The Web 

I've had the great privilege of building a communications career in the equestrian sport industry and getting to know, on a first-name basis, the riders who were my heroes as a child.  That professional bridle path began with graduating summa cum laude with a degree in Equine Business Management from Johnson & Wales University to complement a B.A. in Journalism earned at SUNY-Albany under professor and Ironweed author, Bill Kennedy, and post-graduate work at Harvard under the Wall Street Journal's Liz Roman Gallese, 'Guru of Gnu' animal behaviorist, Richard Dephard Estes, and aesthetics/arts theorist, Clive Dilnot.  
I stepped directly into public relations service for the U.S. Equestrian Team, Winter Equestrian Festival, Gladstone Driving Association, and Hampton Classic.  It was 1992 and Sports Illustrated had broken the horrific show jumping scandal of Tommy 'The Sandman' Burns putting unsuccessful show horses permanently to sleep, paid off by owners/investors seeking to recoupe on a losing proposition by collecting on the unfortunate animal's insurance.  A year later, I saw the U.S. horse industry go from nadir to apex as the personal dream of the late Finn Caspersen came to fruition and Gladstone, NJ, hosted the first-ever World Pairs Championship, bringing the finest combined driving athletes from around the world together and introducing an American teenager with an almost preternatural ease at the reins named Chester Weber, who has since won an unprecedented nine National titles.  (I've a really good story about an emotive, but still media-green Weber in front of the international press, but you'll have to ask me for that one in person). 
By 1996, I was working with World Cup director Max Ammann coordinating Equestrian Press services for the Atlanta Committee for the Olympic Games and had the best seat in the house at the Georgia International Horse Park arena, overseeing the interviews with each rider immediately following their performance.  I saw the contemplative expression of U.S. Show Jumping team rider Peter Leone as he earned an Individual Silver medal on his 40th birthday.  Shared dinner (and a cigar in the limo) with U.S. Dressage's Michelle Gibson and her family after her Individual Bronze -- and final ride -- on the beautiful Peron.  Watched Anky van Grunsven break into tears as her Olympic journey became an emotional endurance test compounded by the loss of her grandmother and a bomb scare at her hotel.  Yes, it was Atlanta and even though the Horse Park was technically in Conyers, each pre-dawn morning those of us working the Games had our vehicles scrutinized by bomb sniffing dogs and telescopic mirrors scanning undercarriages.  All in all, it was a heady start to a career and I have worked hard to try and learn from the phenomenal stable of equestrians, publicists, journalists, and photographers that I have met.
My first movie as a kid was The Horse in the Grey Flannel Suit, and three decades later, much like Dean Jones and Aspercel, I was at Madison Square Garden for The National Horse Show and promoting a jumper named Paul Harvey.  A racetrack dud as Stand By For News, the bay gelding found his calling over fences and kept me busy publicity-wise because every time Paul Harvey won a championship, I was to call the personal home phone number of his radio celebrity namesake.  When Paul Harvey the horse won, Paul Harvey talked about it the next day on his show.  The last hour, of the last night of the last National Horse Show ever at 'The Garden,'  I walked into the center of that arena as the grand prix fences and sponsor banners were being taken down, and stood and thought of Dean Jones.  
Fast forward to the digital age, when a group of close friends were working night and day to launch an equestrian news and information website.  As impossible as it is to imagine now, in the mid-1990s if you searched the 'World Wide Web' under 'horse,' you got about 300 sites.  One was Equisearch.com and life changed dramatically when Robert Redford called.   The film, The Horse Whisperer, put Equisearch.com on the map, or rather, on movie screens everywhere, as the website Kristin Scott Thomas used to find a trainer to work with Pilgrim and her daughter.  I went from writing editorial for my friends in exchange for bags of groceries to Western Content Director for what Forbes Magazine called the best equestrian site on the internet.  I covered Reining as it became a USET-recognized discipline and joined Dressage, Driving, Endurance, Show Jumping, Three-Day Eventing and Vaulting on the world stage.  I reported on the first U.S. Reining team winning its first Nations Cup.  I've interviewed the late Bill Horn and dined with amiable Shawn Flarida.
I think I have lived during one of the greatest eras of the American horse industry.  I saw the introduction of the Polish Arabian and how Bask* and others like him enraptured a new audience.  I watched Riva Ridge, Ruffian, Affirmed, Secretariat run and took for granted that Triple Crown champions would occur more often than not.  I saw Stanley Dancer drive Albatross to a pacing world record.  Discussed the sad state of quality trophy engraving with William Steinkraus, and sniffed muzzles with Born to Boogie, Gem Twist, Niatross, and Rugged Lark. 
I can weave your great story because I've lived great stories, too, and can apply award-winning communications skills to your message: Journalism and digital reporting, social media, public relations, sponsorship management, online radio hosting and video production.  My expert voice appears as Contributing Lifestyle and Fashion columnist for international breed and style publications, and will be heard on Horses in the Morning beginning Spring 2013 as Elite Equestrian's lifestyle host with Glenn and Horse Radio Network.

Sharing the Fleet Jumper Classic Grand Prix ring with JL Parker - thanks Tony DeCosta Photography

I first drew the attention of American Horse Publications Awards judges in 2008, as a Best Feature finalist for my homage to Western artists, The Art of Roping, published in a roping horse industry magazine, The Score.  For years I'd modestly ignored the urging of my peers to enter the annual editorial and graphics competition but making the finals on my first attempt was certainly encouraging.  Since then I have twice, in consecutive (2010, 2011) publishing seasons, earned the AHP Editorial and Graphics Award for best Freelance Equestrian Journalist (print and online) and am looking at several nominations in 2013, including with Modern Arabian Horse magazine, with whom I shared 2010 AHP Awards recognition for Angel Heart Farm: Where Dreams Come True.  Better than a plaque on my wall was learning Angel Heart Farm incorporated my article into a proposal that won the therapeutic riding program a $5,000 grant.  The power of words is still strong.


Through accuracy, credibility, timeliness and a lifelong case of horse fever, I have earned the respect of the industry as a definitive voice to life in and outside the show arena, and as an Equinista looking at the business of fashion, lifestyle and art for international digital and print audiences of 100,000+ via media outlets including Desert Mirage, Elite Equestrian, Equine Journal, FabulousAfter40.com, FizzNiche.com, Holistic Horse, Horses in Art, Horses in the Morning, Modern Arabian, Practical Horseman, North and South Carolina Horseman, and Today’s Equestrian.


L.A. was featured in the 9-CD series, Inventing Your Horse Career, joining some of the most creative and interesting equine professionals in North America as they share tips and secrets on turning a passion for horses into a successful business venture.

Inventing Your Horse Career featuring LA Pomeroy, Denny Emerson, Fran Jurga, more

"When we were brainstorming industry careers beyond training and teaching, you immediately popped into my head as an excellent example for journalism."            
- Lisa Derby Oden, Blue Ribbon Consulting

"You're a lovely person and think of all those horse industry jobseekers you'll inspire.  Some topnotch peeps on there with you, too!" - Lisa Kemp, Kemp Equine

At the Saratoga (NY) Racing Hall of Fame - thanks Daniel Lew Photography

Talking about the 2011 IHSA Nationals on TV36 Lexington, KY

Mic check before TV interview with now NARG president, Chris Kappler, Attitash Equine Festival

Are you ready for
the editorial attention that you deserve?
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Contact me

I understand your story. I've lived it too.
1975 4-H Fitting & Showmanship Altamont NY. My ABHA-reg buckskin Mia Valentine

Rates and Services
 Press Release 1-page/500 words:  $60 / $50 American Horse Publications (AHP) members
 Article/Feature/Profile 2-pages/1,000 words:  $300 / $250 AHP members
 *Longer features, media placement strategies designed to suit.
Social Media Administration
Weekly news, content, images, links, shares:  $100 / month
Member of American Horse Council (AHC), American Horse Publications (AHP), International Alliance of Equestrian Journalists (IAEJ), Women's Horse Industry (WHIN), University of Massachusetts Crops Dairy Livestock & Equine Research/Extension Advisory Committee

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L.A. Pomeroy   Northampton MA  01060  (413) 586-6121  PomeroyLA@aol.com  www.lapomeroy.com